Instagram is an online Application that is used for videos and sharing photos. Instagram has become a highly popular networking tool and is currently following in the footsteps of Facebook and Twitter. Instagram was initially developed so that individuals could apply various filters to photographs they had taken on their cell phones and would enable them to upload and share these photographs with friends utilizing the Instagram program.
Small Business Advertising success with Instagram
Instagram appears to be especially popular with merchandise based businesses because of its nature. Businesses which are product based jeweler make up or even food have achieved success using Instagram. This is because shared and the program allows to be posted of individuals using or wearing these products. As an example, a food manufacturer might post entertaining friends or photos of someone cooking with, sharing a meal. This success is not exclusive to brands as many companies have been able to leverage the power of Instagram to engage their customers. As an example, Melbourne established café The Kettle Black had over 45,800 followers have achieved this through the use of attractive photographs of the food and pictures of cafe meals that Instagram users could be drawn to in addition to using hashtags which foodies, food bloggers and other Instagram users are interested in or search for.
Social media, bloggers Media personalities and Celebrities have gathered a following online with hundreds and sometimes thousands of people after their Instagram accounts. This ‘influencer’ group means there are eyeballs there prepared to see service or your product. The audience is already built for you. The engagement is already shaped and tapping with getting your merchandise uploaded onto their Instagram feed or featured by an Instagram account holder can enable your audience to rise quickly. Taking the opportunity to identify key ‘influencers’ and how you can tap into this is important.
Hashtags – What are they?
Instagram includes a Strong search feature so if articles are set to ‘people’ you can use hashtags to label your videos and photos so the content will become easier to search and becomes more accessible to the general public. That means private instagram viewer when someone runs a search and is researching that ‘search phrase’ your articles might be discovered which contributes to more people finding out about your company or brand. Some hashtags are very popular so it is important to recognize those that are most relevant to your business. The goal of the game is really to get people talking, enjoying, sharing and following your content. Hashtags help to get the word out if utilized efficiently so take a while to discover how to use these to get the most from your content.